Ross works closely with the PREMiUM partners to generate success for PREMiUM clients. Ross is a social scientist internationally recognised as the creator of the NEO premium consumer classification. A bestselling author, his business books have been published on 3 continents with his most recent US business book an Amazon Top-100 bestseller in the consumer category. Ross is an Adjunct Associate Professor at the University of Tasmania’s school of business & economics. His NEO projects include Intrepid Travel, Lexus, Moët-Hennessy, Yahoo!, Qantas, NAB, JB Hi-Fi, David Jones, Macquarie Bank, Tourism Tasmania, among other brands in Australia and North America.